15.18.09.10

.10 Feeding Directions.

A. Dog or Cat Food Snacks or Treats. Dog or cat food, including snacks or treats, labeled as complete and balanced for any or all life stages, as provided in Regulation .09D(1) of this chapter except those pet foods labeled in accordance with Regulation .09E of this chapter shall list feeding directions on the product label. These directions shall be consistent with the intended use or uses indicated in the nutritional adequacy statement, unless a limited use or more limited life stage designation is declared elsewhere (e.g., “adult formula”). These directions shall be expressed in common terms and shall appear prominently on the label. Feeding directions shall, at a minimum state, “Feed (weight/unit of product) per (weight only) of dog (or cat)”. The frequency of feeding shall also be specified.

B. Products Intended for Veterinarians. When a dog or cat food is intended for use by or under the supervision or direction of a veterinarian, the statement: “Use only as directed by your veterinarian” may be used in lieu of feeding directions.

C. Specialty Pet Food Snacks or Treats. Specialty pet food, including snacks or treats, labeled as complete and balanced for any or all life stages, as provided in Regulation .09B of this chapter shall list feeding directions on the product label. These feeding directions shall be adequate to meet the nutrient requirements of the intended species of specialty pet as recommended by the AAFCO-recognized nutritional authority. These directions shall be expressed in common terms and shall appear prominently on the label. The frequency of feeding shall also be specified.