In determining whether to impose a penalty and the amount of the penalty, the Board shall consider the following factors:
A. The cost of investigating and prosecuting the case against the individual;
B. The extent of actual or potential public harm caused by the violation;
C. The extent to which the individual derived any financial benefit from the violation;
D. The history of any previous violation;
E. The willfulness of the improper conduct; and
F. Any mitigating factors as presented by the licensee.