A. A physician, including a physician in a group practice, who practices telemedicine using a website to communicate with patients, shall:
(1) Disclose on the website the following:
(a) Licensure status and Maryland physician license number, which may be accomplished as follows:
(i) For a website sponsored by a group practice, disclosure of the licensure status and physician license number of each physician practicing within the group;
(ii) For a website sponsored by a health insurer or HMO licensed in Maryland, identification of the health plan or HMO that has credentialed the physicians, and the name, Maryland license number, and licensure status for all Maryland-licensed physicians using the website; or
(iii) Disclosure of the names, licensure status, and Maryland physician license numbers of each individual physician practicing through the website;
(b) Physician ownership of the website, if applicable;
(c) Fees for services offered on the website, to be disclosed before a patient incurs any charges;
(d) Financial interest of the physician or group practice in the products or services advertised or offered on the site, if applicable; and
(e) The notice of privacy practices used by the physician, group practice, or HMO, or a statement regarding what user data is being collected and how the data will be used;
(2) Develop a procedure to verify the identification of the individual transmitting a communication;
(3) Develop a procedure to prevent access to data by unauthorized persons through password protection, encryption, or other means; and
(4) Develop a policy on how soon an individual can expect a response from the physician to questions or other requests included in transmissions.
B. A physician, including a physician in a group practice, who practices telemedicine using a website to communicate with patients, shall communicate the policies established in §A of this regulation, via the website of the physician or group practice, or by other means, to any individual with whom the physician exchanges or intends to exchange information.