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10.29.12.00.htm 10.29.12.00. Title 10 MARYLAND DEPARTMENT OF HEALTH Subtitle 29 BOARD OF MORTICIANS AND FUNERAL DIRECTORS Chapter 12 Advertising Authority: Health Occupations Article, §7-205(7) Annotated Code of Maryland
10.29.12.01.htm 10.29.12.01. 01 Scope.. This chapter governs advertising by all persons licensed by the Board of Morticians and Funeral Directors in Maryland.
10.29.12.02.htm 10.29.12.02. 02 Definitions.. A. In this chapter, the following terms have the meanings indicated.. B. Terms Defined.. 1) "Advertising" means calling to the attention of the public the services one has to offer.. 2) "Board" means the Board of Morticians.. 3) Licensee.. a) "Licensee" means a licensed mortician, funeral director, or a surviving spouse license holder who holds a current license to practice mortuary science in Maryland.
10.29.12.03.htm 10.29.12.03. 03 Advertising.. A. A licensee may:. 1) Advertise mortuary science services subject to the provisions of this regulation;. 2) Use the initials LM or LFD after their name to indicate that the licensee is authorized to practice mortuary science or funeral direction as a:a) Licensed mortician (LM) or. b) Licensed funeral director (LFD) and. 3) Represent to the public that the licensee is a:. B. An advertisement may not contain statements:. 1) Containing misrepresentation of facts;.
10.29.12.04.htm 10.29.12.04. 04 Solicitation.. A. A licensee may not engage in solicitation, including, but not limited to, in-person, telephone, or direct mail solicitation which:1) Amounts to fraud, undue influence, intimidation, or overreaching; or. 2) Contains statements which would be improper under Regulation .03B of this chapter.. B. A licensee shall be accountable under this regulation if the licensee uses an agent or partnership to implement actions prohibited by this regulation.
10.29.12.05.htm 10.29.12.05. 05 Prohibitions.. A. A licensee is prohibited from:. 1) Soliciting mortuary science business from a dying individual or the relatives of a dying individual other than through general advertising;2) Employing, paying, or offering to pay a person to obtain business, either in general or for a particular mortician, funeral director, surviving spouse, or funeral establishment; and3) Soliciting or accepting payment or rebate for recommending any crematory, mausoleum, or cemetery,
10.29.12.06.htm 10.29.12.06. 06 Penalties for Violation.. A violation of these regulations pertaining to the use of advertising may result in disciplinary action against the licensee under Health Occupations Article, §7-316, Annotated Code of Maryland.
10.29.12.9999.htm 10.29.12.9999. Administrative History Effective date: January 1, 1996 (22:26 Md. R. 2029). Regulation .01 amended as an emergency provision effective November 5, 2007 (34:24 Md. R. 2154) amended permanently effective February 25, 2008 (35:4 Md. R. 514)Regulation .03A amended effective April 4, 2022 (49:7 Md. R. 466). Regulation .05 amended effective April 4, 2022 (49:7 Md. R. 466).
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